Define the creative direction for your campaign.
Before production begins, this brief captures the strategy, messaging, and creative direction behind your campaign. Seven sections — approximately five minutes.
- 1Concepts are built against your direction from the first draft. Every input here informs positioning, messaging, and art direction before production starts.
- 2Clear direction reduces revision cycles. Alignment up front means faster delivery and deliverables that hit the mark the first time.
- 3We've pre-filled what we have on file. Anything sourced from your account is marked — confirm or correct as needed.
What is the subject of this campaign?
Campaigns can promote your brand as a whole or spotlight a specific product, service, or initiative. Your selection here tailors the rest of this brief.
Please enter your company name.
Select what this campaign is for.
Please enter a name.
One or two sentences summarizing the subject and the context for this campaign.
Please add a brief description.
What is the primary objective of this campaign?
The objective drives the entire creative approach — format, messaging structure, and concept development for every deliverable.
Tailored for: Product campaignSelect at least one objective (up to two).
In your own words, what should this campaign have accomplished by the end of its run?
Who is the target audience for this campaign?
Audience definition informs tone, casting, setting, and platform strategy. The more specific the profile, the sharper the creative.
Select at least one age range.
Select an audience type.
Demographics, behaviors, purchasing habits, and where they encounter your product or service.
Please describe your target audience.
What is the key message of this campaign?
The core takeaway every deliverable should communicate — the single idea the audience walks away with. Supporting points provide secondary messaging.
Please enter a primary message.
Secondary messaging that reinforces the primary message — one point per field.
Legal or regulatory requirements, prohibited claims, competitor references, or sensitive topics to avoid.
Creative direction for production
High-level direction only — the general type of video and imagery you want. We'll follow up with a storyboard and script for you to approve before anything is generated.
Broad video categories (UGC vs product-led vs motion). We'll propose specific formats in your review deck.
Hover or tap an option above to see what it means.
Select at least one video direction, or mark reels as not applicable.
Broad still-creative categories — not final layouts. We'll refine in the storyboard phase.
Hover or tap an option above to see what it means.
Select at least one image direction, or mark static posts as not applicable.
Mood and personality across video and static — pairs with the categories above.
Hover or tap an option above to see what it means.
Paste links to content whose style aligns with your vision. Cross-industry references are welcome — we're mapping the aesthetic, not the category.
Share a Drive folder with your logo, brand colors, product imagery, fonts, and any other files we should use for this campaign.
Enter a valid Google Drive (or shared folder) link.
Confirm the deliverables, formats, and platforms.
Even if quantities have already been discussed, confirming them here establishes this brief as the single source of truth for campaign scope.
Static weekly volume — the same deliverable counts apply every week of the campaign.
Enter at least one deliverable per week (total ≥ 1).
Each phase is a week range with its own weekly counts — same controls as static volume, grouped by phase.
Add at least one phase with valid week numbers and at least one deliverable per week in that phase.
Select at least one platform.
Select a distribution type.
Timeline, key dates, and approvals.
Campaign dates and your designated point of contact for review, feedback, and delivery.
Please enter a valid start date.
End date must be on or after the start date.
Deliverables and revision requests will route through this contact.
Enter a contact name and valid email.
Brief received.
Your creative direction has been submitted to the team. It will inform concept development, messaging, and art direction from the first draft forward — you'll see it reflected in the work.
— IslaIntel Creative